Conversion

Optimize Wide To Narrow

If you consider the path that a user takes through your website from landing page to successful conversion, you can think of the number of users that make it to each point along the way to a successful conversion as similarly shaped to that of a funnel. In a typical setup, you may have a very small percentage of your users make it to a successful conversion, but there are several areas along the way that either improve the chances the user will convert or decrease those chances.