Over the last few days, I have run across quite a few websites that seem to never finish loading. After waiting for 20 seconds or more, I give up, realizing that whatever content was on the site wasn’t worth it anymore for me to stare at a blank white browser until it loaded however much longer. Unfortunately for those websites, they are losing traffic that they will never get back.
There was one consistent aspect of each of these websites, though. Whoever developed the sites took a bit of a shortcut when it came to adding social sharing buttons to the site. Instead of adding only the social media support the site was active on and implementing this support locally on the site, they used a third-party social sharing provider, AddThis. AddThis does make an attractive set of sharing icons that seem to work well when they are loaded on the site.
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